Considering running Google Ads yourself?
The reality is that running your own campaign cost effectively is far more sophisticated than selecting a bunch of keywords you think are relevant. Google algorithms change regularly to ensure search relevance and accuracy for billions of search queries per day. You will be bidding for a position, against hundreds of your competitors through a live auction.
An excessive number of people come to us mystified about why their AdWords isn't working. The correct Google AdWords campaign can enable your business to slice through the opposition by accomplishing top rankings on relative search results. Your Google AdWords campaign needs to differentiate among relevant and irrelevant clicks.
We should set one thing straight. Google AdWords is hugely effective. However, it takes skilled knowledge of Google's tools to devise a tight, superior AdWords campaign that churns out deals, not simply drive-by traffic.