How much should local SEO cost?

Full disclosure – we cannot give you an exact Rand figure for Local SEO. There are far too many factors involved that we can’t go into until we know more about your business. And we’re not in the game of making false promises and guarantees.

But we can talk about value. Here’s the thing. When people don’t understand what’s involved in something, you naturally focus on the one thing you do understand – price. The Rand figure on the agency quote becomes the biggest factor for comparison.

Problem is, the lower the price, the bigger the risk you're taking on for your business.

You won't realise it until it's too late and your website is getting penalties left, right and centre.

What you need to look at is how much you need to pay to benefit from the right strategy and the right people for the best return on investment. In other words, value.


Cheap Local SEO can wind up being incredibly expensive. Let us explain why. If you pick cheap Local SEO, the agency won't be able to spend the time required to build those relevant links and optimise your Google My Business profile.

They won't be able to create good, relevant local content. But they'll still need to show you results. So, they start looking for shortcuts to make you happy. Sure, these short-term strategies might generate some quick results, but you'll also wind up with long-term penalties that are even more expensive to fix.

The lesson here is simple: you get what you pay for.

Local SEO takes time and time means money. Want results faster? Pay for more time. It’s a simple equation.

To maximise your return potential for Local SEO, you need to engage a quality SEO agency with proven experience.


There are a number of other factors that impact the cost of Local SEO success. Top of this list is your competition. Are you in a competitive sector? You'll need to invest more than a business in a less competitive industry to get the results you want.

Think about it: If you want your restaurant to rank highly in searches for "Pretoria restaurant", you'll have to invest more than if you want to rank highly in searches for "Centurion restaurant". Because there are more restaurants in Pretoria than in Centurion. It's a numbers game.

Another factor is whether you have multiple locations. Are you only in one location? Focus on one location for your Local SEO. Got stores all over the city? Ranking local listings for each location requires more time and effort to rank than just one. For each location, you need to focus on another set of citations.

These are mentions of your name, address and phone number (NAP) on another website or directory.

Creating and maintaining citations is a time-consuming job, so the more locations you have, the longer it will take and therefore the most budget it requires.

Ready to kick your Local SEO into shape? Chat to our Experts. You can also claim your free SEO audit, worth R3,874. We’ll review your website, tell you how you’re performing against your competitors, and come up with SEO success plan for you. Now that’s what we call value for money!